Failure to Launch

Talha made the first aggressive moves with the business that would evolve into PushStart. We began with a name, a logo, and some branding. Simple and powerful, we wanted to evoke dynamism in our marketing strategy, appealing to high-energy, determined individuals. We even went so far as to spend an evening designing and tweaking business cards.

Despite this strong start, we had fallen prey to a classic blunder in the entrepreneurial community. Our first idea, far from the social media platform that you see today, was a mental health service for business owners. The idea, despite its good intentions, was simply too unwieldy for a pair of undergrads to get off the ground. We had no training in mental health services, nor did we know our clientele or what services already existed 

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